Users will soon have a fresh option that permits them to reduce the quantity of AI-made videos appearing in their feeds. This move comes as the platform disclosed that it presently contains more than 1 bn content made with AI.
Trial and Implementation
The update is being tested over the coming weeks before a full-scale rollout. This shift comes amid a increase in AI-generated material, driven by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately 10% of the most rapidly expanding channels on a competing service primarily display AI-generated videos. A considerable share of this content is deemed “AI slop”, a phrase for poor-quality, bulk-generated content that is often absurd or bizarre.
“We know from our community that numerous viewers enjoy content made with AI tools, ranging from digital art to educational videos, and we aim to provide users the ability to adjust the amount of that, depending on their own likes,” commented a spokesperson.
Volume and Proportions
TikTok shared that there are presently over a billion videos on its app tagged as made with AI. In total, more than 100 m media items are submitted to the platform each day, making clips made by AI a minor portion of its complete catalog.
User Control Features
Members will be able to decrease or raise the level of AI-generated videos they view by accessing the content preference feature in the platform and selecting AI-made media. Other topics that are already be controlled under the setting encompass politics, clothing, beauty, and dance.
Platform Guidelines
TikTok’s rules mandate users to identify convincing AI-made content, and it forbids harmful AI impersonations of well-known individuals or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its community policies.
Furthermore, the service will from now on attach an artificially created label to content created with its own AI tools, or flagged by an cross-platform project for spotting artificial media. This step is designed to deter users from trying to evade the labeling process.
Responsible AI Funding
The platform is also introducing a $2m awareness program for professionals and institutions to create informative material about ethical AI use. This project will support non-profit groups focused on teaching programming and robotics.
Moderation Strategy
TikTok has supported its moderation strategy, following controversy over proposals to cut jobs for a large number of safety staff in the UK. The company is expected to cut hundreds of positions in its content moderation division in its British office, with labor groups and digital protection specialists expressing worry that people are being substituted by machine-led review.
A company official clarified that staff-based oversight would still have a role, but AI can shield workers by removing the most graphic content prior to it is viewed by humans. The platform announced a significant reduction in explicit and harmful content handled by human moderators over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is proving valuable operate efficiently.”
